Turning Scrolls into Bookings: Facebook Ads Strategy That Drove Global Travel Sales for Magellan

Centella Media

TL;DR

Using Meta advertising with a carefully crafted conversion funnel, we helped Magellan Travel Agency sell out high-value trips like Ohrid and Egypt while building a qualified audience ready to book.

Meta Ads Retargeting High-value bookings Qualified leads

Introduction

Magellan Travel Agency, widely recognized for organizing school trips across Croatia and Europe, set out to expand their offering with a variety of travel packages, from affordable short getaways like Ohrid in Macedonia to premium international tours such as Egypt, Jordan, and the USA.

Our mission was to help them increase sales and reach the right audience, people ready to book meaningful travel experiences.

The Challenge

Selling high-value trips, especially those priced over €2,000, requires more than just visibility. The challenge was to find and nurture the right audience willing to commit to multi-day international travel with an agency.

The competition was intense; numerous agencies offered similar destinations, discounts, and incentives. To succeed, we needed a data-driven strategy that would not just attract attention but build trust and purchase intent.

Our Approach

We agreed that Meta advertising (Facebook and Instagram) would be the ideal channel, as Magellan’s target demographic was most active there.

Our strategy focused on building a conversion funnel that moved people from awareness to booking:

  • We began with broad targeting, reaching potential travelers based on interests, destinations, and travel behaviors.
  • We ran video awareness campaigns to introduce the brand and collect engagement data.
  • Using this data, we created retargeting audiences — people who watched, clicked, or engaged — and moved them through multiple funnel stages.
  • Over time, this allowed us to identify and focus on hot leads, users who consistently engaged, showed intent, and matched our criteria for conversion.

The Results

The campaigns were a resounding success. Travel packages such as Ohrid and Egypt were completely sold out, proving the funnel worked exactly as planned.

The audience we built consisted of qualified, eager travelers — people motivated by the experience rather than just the price.

Through strategic targeting, smart retargeting, and data-driven decisions, we helped Magellan Travel transform Facebook ads into a steady source of high-quality leads and sold-out tours.
Magellan trip to Egypt Magellan trip to Ohrid

Some of the trips that were sold out