How we helped a local business beat Tripadvisor and win their audience

Centella Media

TL;DR

By combining SEO, Google Ads, and Meta campaigns, we helped Krka Tours increase daily bookings efficiently and compete successfully against giants like Tripadvisor — all while maintaining strong profit margins.

SEO Google Ads Meta Ads Top organic positions Cost-efficient conversions

Introduction

We partnered with Krka Tours, a seasonal tour operator offering trips from Split to Krka National Park. Their business faces high competition, both from local agencies offering similar experiences and from major players like Tripadvisor with enormous marketing budgets.

The goal was simple but challenging: increase the number of tours sold daily in the most cost-efficient way. With limited profit margins, every conversion had to count.

The Challenge

Krka Tours operates in a highly saturated market. Competing with Tripadvisor and other well-funded platforms meant traditional approaches wouldn’t work. The challenge was not just to increase sales, but to do so efficiently, ensuring the client could maintain healthy margins while standing out in the crowded tour market.

“Standing out in a crowded market required strategy over budget.”

Our Approach

SEO Optimization Focused on the keywords that brought the most conversions, building Krka Tours’ authority in the niche of Krka National Park experiences.
Google Ads Campaigns were precisely tailored to maximize conversions at the lowest possible cost, dynamically adjusting depending on the season.
Meta Advertising (Facebook & Instagram) Targeted campaigns reached audiences most likely to book based on available data.
Organic Social Media (Facebook, Instagram, TikTok) Showcased the Krka Tours experience visually and engagingly, driving both awareness and direct bookings.

The Results

 
  • Top organic search positions for the highest-converting keywords, outperforming even Tripadvisor.
  • Expanded topic authority in the Krka National Park tours niche, improving credibility and discoverability.
  • Featured as a recommended service provider in the AI-powered search for Krka trips from Split and similar keywords.
  • Cost-effective conversions that maintained higher margins than other sales channels.
By strategically combining SEO, paid ads, and social media, we turned a seasonal, niche tour business into a strong competitor in its market, proving that even giants like Tripadvisor aren’t unbeatable.
Krka Tours reach graph

SEMrush traffic graph showing growth from campaign start