How we secured the most profitable keywords in a competitive restaurant market

Centella Media

TL;DR

By leveraging SEO, Google Business Profile optimization, paid campaigns, and social media, we helped Pizzeria Portas achieve top rankings for high-intent keywords like “best pizza in Split,” driving more customers from online searches into the restaurant.

SEO GBP Optimization Paid Ads Social Media Top search rankings Increased foot traffic

Introduction

Our client, Pizzeria Portas, is a popular restaurant located in the heart of Split’s Diocletian’s Palace. This area is one of the busiest parts of the city, with dozens of restaurants offering pizza and competing for the attention of both locals and tourists.

Our objective was to position Pizzeria Portas at the top for the valuable keyword “best pizza in Split” along with other related searches, knowing these directly convert into foot traffic and new customers.

The Challenge

Competition was and still is intense. With hundreds of restaurants battling for visibility around pizza-related searches, plus strong players like Tripadvisor dominating list-style rankings, breaking through was no easy task. The challenge wasn’t just visibility; it was about achieving top rankings for the money keywords that truly drive conversions.

“In a sea of pizza options, being visible for the right keywords means being chosen.”

Our Approach

SEO & Content Optimization We optimized the website for high-intent keywords and built topical authority around pizza in Split.
Google Business Profile Optimization Ensured Pizzeria Portas was fully optimized to capture attention in both search results and Google Maps.
Paid Advertising (Google & Meta) Ran precisely targeted campaigns to drive conversions during peak demand periods.
Organic Social Media Marketing Created engaging, authentic content on Instagram and Facebook to showcase the dining experience and reinforce credibility.

Every action was planned and coordinated, ensuring that all efforts worked together to push visibility and customer acquisition.

The Results

  • Top rankings for high-conversion keywords like “best pizza in Split.”
  • Strong visibility in Google Maps results, making it easy for tourists nearby to find them.
  • Increased authority in local search, making it harder for competitors to outrank them.
  • Consistent flow of customers discovering them online and converting into guests.
  • Year-over-year growth in both visibility and guest numbers.
Through a combination of SEO, paid advertising, and smart local optimization, Pizzeria Portas became not just another pizza place in Split, but the go-to choice for tourists searching for the best pizza in town.