Driving event growth with Meta Ads: The BlockSplit3 story

Introduction

BlockSplit 3 was the third edition of a conference dedicated to blockchain technology, hosted in Split, Croatia. Our role was to support the event by creating compelling visuals for digital advertising and running campaigns that would reach the right audience — people genuinely interested in blockchain who were likely to travel to attend.

The Challenge

The primary challenge was reaching the target audience across Europe within a limited budget. First, we needed to identify and attract a highly specific audience across Europe who had both an interest in blockchain and the willingness to travel to Split. Second, the budget was limited, which meant there was no margin for error in audience targeting or campaign execution. Every euro had to contribute directly to awareness and ticket sales.

Our Approach

We developed a focused Meta advertising strategy using Facebook and Instagram. This approach combined:

• Data-driven research and analysis before initiating the campaign
• Creative visual design tailored to resonate with the blockchain community
• Precise audience targeting to reach potential attendees across multiple European markets
• Continuous optimization of campaigns to ensure maximum return from the limited budget

This ensured that every campaign delivered measurable value, balancing both awareness and conversions.

The Results

• More than 600 attendees joined BlockSplit 3, many traveling from across Europe
• A significant portion of tickets was sold online, fulfilling the primary objective
• The event successfully expanded its reach beyond the local community and attracted a global blockchain audience

By combining creative storytelling, precise targeting, and data-driven optimization through Meta ads, we helped BlockSplit 3 grow into a standout international event.

BlockSplit 3 tickets sold out

BlockSplit 3 Workshops sold out