Bringing Vision to Life: Nationwide Campaign with Ivan Rakitić for Optika Anda

Centella Media

TL;DR

By creating cohesive, high-quality visuals featuring Ivan Rakitić, we successfully amplified Optika Anda’s brand awareness nationwide, resonating with audiences and strengthening the brand’s recognition across Croatia.

Visuals Brand Consistency Campaign Design Nationwide reach Positive audience reception

Introduction

We partnered with Optika Anda, one of Croatia’s most recognizable and trusted eyewear brands, to create visuals for a nationwide campaign featuring Ivan Rakitić, Croatia’s World Cup silver medalist and international football star known for his time with FC Barcelona and Sevilla. With Rakitić’s strong public recognition and connection to Croatian audiences, the goal was to craft visuals that would amplify brand awareness and instantly resonate across the country.

The Challenge

This was a high-stakes national campaign, visible across Croatia and associated with a major public figure. Every detail mattered. There was no room for error in design, messaging, or execution. The visuals needed to reflect Optika Anda’s premium image, align seamlessly with Rakitić’s persona, and communicate the campaign message clearly and effectively to a broad audience.

“A nationwide campaign with a national icon — precision and brand alignment were non-negotiable.”

Our Approach

Professional Visuals Created polished campaign visuals that reflected Optika Anda’s premium brand and high production standards.
Consistency Across Formats Ensured visual alignment across all channels — from billboards to digital ads — maintaining a unified campaign identity.
Emotional Connection Designed imagery that instantly resonated with Croatian audiences by leveraging Rakitić’s credibility and familiarity.
Collaborative Process Worked closely with the Optika Anda team to ensure every element reflected the brand’s vision and campaign goals.

The result was a cohesive, visually striking campaign that balanced star power with authentic brand storytelling.

The Results

  • Nationwide campaign launched successfully across Croatia.
  • Positive reception from audiences and mainstream media.
  • Strengthened Optika Anda’s brand presence and recognition.
  • Delivered on the core goal: increasing brand awareness and building emotional connection through a trusted public figure.
This campaign proved that when brand identity meets cultural relevance, the impact is both powerful and lasting.