Paddling to Success: How We Boosted Bookings for &Adventure Kayak Tours in Hvar

Introduction

We partnered with &Adventure, a leading provider of adventure tours, to further strengthen their brand presence in the market. Our focus was on their Kayak tours that operated from Hvar to Paklinski otoci, offering visitors a unique experience of the region’s breathtaking nature.

The Challenge

&Adventure operates only during the summer months, when Hvar experiences a surge in tourists. This meant we had to develop strategies that would make a quick and meaningful impact.

Hvar is a world-famous tourist destination, which means there was strong competition from other local providers as well as from operators in Split. We needed to create a plan that would help &Adventure stand out and attract customers in a short period.

Our Approach

Our strategy aimed to paint a vivid picture in potential visitors’ minds of the opportunity to kayak through stunning natural scenery during morning, day, or sunset tours.

We maintained a consistent brand voice across all platforms to align with the campaign’s goals.

Our execution combined organic social media publishing with targeted digital advertising, ensuring a wider reach while focusing on audiences with the right interests.

The Results

The campaign successfully boosted Kayak tour sales and enhanced brand visibility for &Adventure.

The brand achieved a stronger online presence through social media and targeted ads, which increased awareness among tourists planning their trips to Hvar.

Potential visitors were more likely to discover and book tours thanks to engaging content and optimized advertising.

Overall, the campaign strengthened the brand’s recognition as a provider of adventure experiences in the region and set a foundation for continued growth in subsequent seasons.