From Renovation to Storytelling: Website Copy That Connects with Guests

Introduction

Hotel Santa Lucia, located in the heart of Split on Pjaca Square, had just undergone a careful renovation overseen by conservators to ensure the hotel preserved its historical authenticity. The renovation transformed the hotel into a space that combines luxury with approachability, offering interiors that are elegant, refined, and full of character.

The Challenge

The goal was to create compelling website copy that would tell the hotel’s unique story and capture visitors’ attention within the first few seconds. In today’s fast-paced digital world, attention spans are short, so the copy needed to connect immediately, take the guest on a journey through time, and ultimately encourage them to book a stay.

Our Approach

We began by brainstorming how to tell the story in a way that would resonate with someone completely new to the hotel or the city. Our focus was on:

• Capturing attention with a strong narrative about the hotel’s rich history, such as Roman ruins in the basement.
• Highlighting the hotel’s astonishing terrace with panoramic views of Split’s old town.
• Showcasing the original décor in the rooms, reflecting the elegance of historic periods.
• Guiding visitors through a story-driven experience that naturally led to a booking decision.

The copy was crafted to inform, engage, and inspire, making the hotel’s story both memorable and persuasive.

The Results

The new website copy transformed the digital presence of Hotel Santa Lucia. It provided guests with both information and an engaging story, presenting the hotel as a unique destination in Split.

Over time, the hotel began attracting more guests year over year, and the website became an effective part of the customer journey, helping visitors connect with the hotel’s history, luxury, and charm before they even arrived.

Web Copy for Santa Lucia Hotel