Connecting Visitors to Podgora: Strategic Social Media Marketing in Action
Centella Media
By creating strategic social media content and highlighting local events like Blitvijada, we increased Podgora’s online visibility, engagement, and community connection, positioning it as a vibrant coastal destination.
Introduction
We partnered with Podgora Tourist Board, which wanted to better promote the city through social media. The goal was to showcase events, highlight the charm of this Dalmatian coastal town, and tell its story to attract both locals and tourists. Podgora is located in a popular region near Makarska, making it a destination with strong potential that deserved more digital visibility.
The Challenge
The key challenge was to make Podgora’s story stand out among other small towns along the Dalmatian coast. We needed to attract new visitors, improve local community engagement, and raise the city’s digital presence — all while working with a limited marketing budget.
Our Approach
We developed a strategic social media plan that focused on showing everything Podgora has to offer, from scenic views to traditional events. The approach included:
- Creating content that paints a vivid picture of the city and its experiences
- Highlighting local events and traditions, such as Blitvijada, to strengthen local pride
- Supporting the community digitally to ensure authentic engagement and connection
- Using budget-conscious tactics to maximize reach and engagement across Facebook and Instagram
The Results
The campaign successfully increased Facebook and Instagram reach, giving Podgora a stronger online presence. Traditional events, including Blitvijada, received more exposure than ever before, attracting attention from both locals and visitors.
The strategy improved visibility, engagement, and community connection, helping Podgora stand out as a vibrant destination along the Dalmatian coast.
Visit Podgora Facebook Page Engagement