Sailing Toward Success: How Digital Ads Filled St. Damian’s Boat Tours

Centella Media

TL;DR

By combining targeted Meta ads, engaging organic content, and local SEO optimization, we helped St. Damian Boat Tours increase bookings and strengthen online visibility during the competitive summer season.

Meta Ads Local SEO Organic Content Increased bookings Enhanced visibility

Introduction

We partnered with St. Damian Boat Tours, a provider of full-day party tours from Split to nearby islands. Their goal was to attract more guests and increase bookings during the busy tourist season by improving both their online visibility and conversion rates.

The Challenge

Operating from Split’s Riva Promenade, St. Damian faced intense competition, both on the ground, where many operators offer similar experiences, and online, where numerous agencies and tour providers compete for attention with aggressive advertising and deals.

To succeed, St. Damian needed a strategy that would stand out in a crowded market and reach travelers at the right moment in their journey.

Our Approach

We developed a comprehensive marketing strategy that combined paid advertising, organic content, and local SEO optimization:

  • Launched Meta ads (Facebook and Instagram) using Instant Experience formats to grab attention with immersive visuals and highlight the excitement of the tours.
  • Shared organic social media posts showcasing real experiences, vibrant parties, and stunning island views to build trust and anticipation.
  • Optimized the Google Business Profile, ensuring accurate information, engaging photos, and regular updates to improve visibility in local search results and attract guests searching directly on Google Maps.

This mix of digital advertising, storytelling, and local search optimization created a strong online presence that reached travelers both before and during their stay in Split.

The Results

The results were clear. Bookings increased, and local visibility improved, with more guests discovering St. Damian Boat Tours through Google searches and social media.

The brand achieved steady growth throughout the competitive summer season, proving that a smart combination of targeted advertising and local optimization can deliver lasting impact.