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Insights, ideas, and research from our team, explore what’s happening in the world of digital marketing.
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Social media posting ideas for Travel Industry
TL;DR Travel companies often struggle to keep their social media fresh and engaging. This guide shares creative post...
Why is social media presence important for companies?
TL;DR With nearly 5 billion users worldwide, social media has become a cornerstone of modern business strategy. Companies that effectively use it gain advantages in four key areas: communication with customers, engagement through authentic interaction, advertising...
Facebook naming convention
TL;DR A clear Facebook naming convention helps teams stay organized, analyze performance faster, and avoid confusion across campaigns, ad sets, and ads. By following a structured system such as using prefixes, descriptive names, and CTAs, marketers can quickly...
Influencer marketing and its effects on brand advertising
TL;DR Influencer marketing leverages the trust and authenticity of content creators to build brand awareness, credibility, and sales. Success depends on choosing influencers whose audience aligns with your brand, using clear tracking methods like affiliate links,...
How to get the most out of the customer reviews with an Airtable system
TL;DR Customer reviews aren’t just social proof, they’re a goldmine of insights that can shape product development, improve communication, and refine marketing. By using Airtable to centralize and categorize reviews, businesses can track feedback across platforms,...
Social Media
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Social media posting ideas for Travel Industry
TL;DR Travel companies often struggle to keep their social media fresh and engaging. This guide shares creative post...
Why is social media presence important for companies?
TL;DR With nearly 5 billion users worldwide, social media has become a cornerstone of modern business strategy. Companies that effectively use it gain advantages in four key areas: communication with customers, engagement through authentic interaction, advertising...
Influencer marketing and its effects on brand advertising
TL;DR Influencer marketing leverages the trust and authenticity of content creators to build brand awareness, credibility, and sales. Success depends on choosing influencers whose audience aligns with your brand, using clear tracking methods like affiliate links,...
The Psychology of Familiarity: How Repeating Visual Cues Builds Brand Memory
TL;DR Repeating consistent visual cues like logos, colors, typography, and layouts helps build brand memory, increases recognition, and strengthens trust. Balanced repetition across platforms creates familiarity, while consistency avoids confusion. Measure impact...
Content Repurposing: Turning One Idea Into a Multi-Platform Universe
TL;DR Content repurposing turns one idea into multiple formats to reach more audiences, save time, and strengthen your brand. Focus on high-performing content, adapt it to each platform, use templates and automation, and track performance to optimize results. Content...
SEO blogs
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From 301 to 308: How to Handle Redirections, Page Moves, and Merges the Right Way
TL;DR Properly managing redirects ensures SEO authority is preserved, users reach the correct pages, and Google...
Why Rich Snippets Matter: The Connection Between E-E-A-T and Higher Click-Through Rates
TL;DR By implementing rich snippets and strengthening E-E-A-T signals, ecommerce stores can increase visibility, build trust, and boost click-through rates. Proper structured data, authentic reviews, and clear product categories make your search results more...
Crawl Budget Efficiency: Advanced Tactics for Large or Dynamic Sites
TL;DR A lot of webshops struggle to manage their crawl budget efficiently, allowing Googlebot to waste time on low-value or irrelevant pages that shouldn’t even be indexed. By refining filters, pagination, internal linking, and sitemap structure, and by setting...
Entity-Based SEO: How to Optimize for Topics, Not Just Keywords
TL;DR By focusing on entity-based SEO, we show how ecommerce stores can structure categories, products, and content to build topical authority, improve Google’s understanding, and drive relevant, high-quality traffic. Entity SEO Category Optimization Product Alignment...
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