Travel companies often struggle to keep their social media fresh and engaging. This guide shares creative post ideas that help travel brands connect with audiences, showcase destinations, and inspire bookings, from trip reports and local culture highlights to staff picks and customer stories.
Introduction
Social media is everywhere. Every company has at least one account on Facebook, X, Pinterest, and Instagram. It’s critical to put content out there that your followers actually want to read and respond to.
Nowadays, social media is one of the effective ways to attract more clients to your travel business. Visitors are likely to share their experiences on their social networking accounts, including Facebook, X, and others. If you want to quickly increase the number of visitors coming through your website, follow these 30 posting ideas for the travel industry below.
Social Media can be an excellent source of information for travelers who plan to visit a certain destination or event. Most users have shared travel tips, reviews about hotels, restaurants, shopping malls, and other accommodations through different social media channels.
Here are some ideas for your travel business:
-Travel Deals
Promote travel deals or last-minute trips your company offers. You can post it as a photo, video, or create advertising through social media.
-Travel tips
Social Media can be an excellent source of information for travelers who plan to visit a certain destination or event. (Most users have shared travel tips, reviews about hotels, restaurants, amenities, and other accommodations through different social media channels. More and more users use the information they see on Social media as the main source of information when considering where to travel or what to do while they are traveling.
-Destination news
Talk about news in the destination of travel that might be interesting to your customers, it may be as simple as new amenities that have been opened or information on working hours of a specific point of interest.
-Things to consider before the trip
Talk to your customers about necessary procedures and things that need to be done before a trip; it can be in the domain of health, length of travel, or legal documentation that needs to be dealt with before departure. You can even create a checklist so customers can follow along.
-Meet the culture
Transfer the idea of the culture of enrichment and development, and open the eyes of the people to other cultural behaviors and characteristics.
-Answer the common questions
Collect questions customers often asked via email, comments, messages, in person or through reviews, and create a blog post that you can share with your customers through social media channels.
-Useful resources
Point users in the right direction regarding resources they might find interesting or useful in their trip planning via links to youtube channels, blogs, websites, or your own resources you created for them.
Company
-People behind the company
Stories from the employees who work in your company. It’s great for customers to feel connected with those who create their favorite products or services – and it encourages other employees to get involved online.
-Staff picks
Let your staff talk about their favorite trip or destination, it allows customers to see what your staff thinks about a certain travel destination. It may influence destination booking.
-Your planning process
Show your planning process, show how you are diligent in creating the best experience for your customers.
-Safety standards
Show exemplary standards of safety and reason why your company takes safety as one of the top priorities.
-Share Expert advice
We all know that the best information is often found inside people’s heads; let experts in your company share their advice and expertise.
-Share people’s experience with your company
Let your customers talk and share their experience with your company, show the world why they are satisfied with your product or service.
-Share trip reviews
Share the textual version of the trip reviews your company gathered; it is an easy way to share customers’ thoughts on their experience with your company.
-Milestones and awards
Presenting awards or certificates that your company received is proof of your professionalism, specifically for certifications received from a respected institution or well-known company.
-Food
Talk and educate your customers about destination cuisine, what they might encounter, what is a must to try, and help picky eaters find something for themselves.
-History
Explore the rich history of the destination in images and videos, from old monuments, museums, to entire cities. History is a vast and rich source of information.
-Locations to visit
Showcase locations that will be visited in destination travel, making your customers excited for their trip.
-Hidden places
Present less-known and secluded places,
-Locals
Educate and inform customers about how locals in their destination live, talk about their cultures, beliefs, and traditions. Communication of this type greatly reduces the possibility of issues by knowing and respecting local traditions and culture.
-Polls
Create a poll with questions about the next destination or changes in itinerary, compare beautiful sights or food, and generate input from your customers.
-Things to do
Explore activities that can be done in the destination, such as snorkeling, cycling, museum visits, national park visits, food tours, paddling tours, and walking tours etc.
Stories
-Trip reports
Showcase trip reports from your last trip, create video or image compositions
-Funny stories
You can tell funny stories that happened on your travels, something you did not expect, something that made the experience unique and part of your memory.
-Live video from the destination
Live video is a great way to showcase why the specific destination is worth visiting.
-Behind the scenes
The behind-the-scenes of our journey is definitely something that can be entertaining. Maybe funny bloopers or even just a cut-out section from the video where you show what was going on!
-Client stories
-Share client stories in their own words and point of view, let them talk for you.
-Update from the road
Share regular updates from trips, where you have been, what you have been doing, and unexpected events in the form of short vlogs, blog posts, etc.
-Travel quotes
-Share travel quotes that will resonate with your customers.
In the ever-growing competitive market of the travel industry, you have to take every opportunity to stand out and to direct customers towards your company. Every great travel company needs to make its social media channels unique and personal to attract users who are looking for specific kinds of information. To do this, try some of these ideas for your next round of posts. Adding something new to your page every day is a great way to keep people engaged and informed!
These ideas can help to guide you, can help to inspire you, and it’s always good to know where to find ideas when you just run out of creativity. This will definitely get you back on track in those moments.
